Advertising Lead

Job description

Yamaha is seeking an Advertising Lead to join our Motorsports group in Marietta, GA. The Advertising Lead develops and executes advertising strategy in partnership with agencies, aligning national, regional, local, and dealer programs across media channels. The role supports asset production and distribution, coordinates campaign rollout, and analyzes performance through media reporting and website analytics to inform management. What You'll Be Doing: - Assist and consult with National Advertising Manager, motorsports product groups, and national and regional advertising agencies to develop motorsports advertising strategies and promotional initiatives that include, but are not limited to; digital advertising, TV, print, outdoor, radio, POP and all other affiliated collateral materials. Assists in the management of enforcing Yamaha VI and brand direction consistent across all product lines and ensures Yamaha best practices are adhered to. - Coordinate Motorsports Digital, Advertising and Sales teams and YMFC to ensure promotion and program details are properly aligned with market needs to optimize paid media efforts. - Coordinate with internal team members and advertising agencies...