Event Marketing Manager
Flowserve · Irving, Texas, US
Role Summary Flowserve is seeking an Event Marketing Manager to lead the approach, strategy, execution, and performance measurement of Flowserve’s global tra...
Job description
Role Summary Flowserve is seeking an Event Marketing Manager to lead the approach, strategy, execution, and performance measurement of Flowserve’s global tradeshows, conferences, and proprietary customer events. This role evaluates and recommends event opportunities, conducts competitive research, and applies a tiered event model to maximize ROI and operational efficiency. The manager plays a hands‑on role in planning and executing high-priority customer events while ensuring scalable, standardized processes for lower-priority events. This role collaborates closely with company leaders, event agencies and contractors, and cross‑functional partners, leveraging AI and project management tools to drive consistency, scale, and continuous improvement in Flowserve’s event experiences. The Event Marketing Manager reports directly to the Head of Marketing and is responsible for being the voice of Event Marketing on the Marketing Leadership Team. Role Responsibilities: - Lead strategy, planning, execution, and measurement for Flowserve’s customer-facing events including tradeshows, conferences, and Flowserve-hosted events. - Apply and optimize a tiered event model, balancing level of effort...