Marketing Manager

Job description

We are seeking an innovative, commercially driven global Marketing Manager to lead, formulate and execute marketing campaigns for Gartner conferences that drives Conference attendee revenue. This individual will be responsible for creating and executing complex marketing and digital campaigns resulting in paid self-service registrations or qualified sales leads that result in paid registrations. An ability to understand business roles and utilize this knowledge to develop engaging, value-based messaging and multi-channel marketing approaches is required. This individual will work closely with the conference program management, conference marketing portfolio lead and client-facing sales and service delivery associates to achieve or exceed conference registrations for assigned volume and revenue goals. What you will do: - Working with product research and conference program management to develop a deep understanding of product offerings and conference agenda to successfully develop, position, package, and communicate the value proposition of Gartner and the conference to potential attendees - Developing segmentation, competitive differentiation, targeted marketing, and market opportu...