Prospect Lifecycle Marketing Manager
The Economist Group · London, England, GB
Who we are We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses...
Job description
Who we are We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them. We deliver analysis and insights in many formats to subscribers and businesses in 170 countries through our three businesses, The Economist, Economist Enterprise and Economist Education, which uphold our global reputation for excellence and integrity. Role Overview: We are seeking a Senior Email Growth Marketing Manager to own the strategy and execution of prospect lifecycle marketing, focusing on converting anonymous audiences into known users (pre-subscribers) and then converting those into paid subscribers. This role will lead the development of email-first acquisition and nurture programmes, designing journeys that capture, engage, and convert high-intent audiences via email and...