INFLUENCER MARKETING SPECIALIST

Job description

Purpose of the Position Under the supervision of the Social Media Manager, the person in this role plays a key part in the development and evolution of influencer marketing at La Vie en Rose. They are responsible for designing, coordinating, and optimizing high-performing influencer strategies aimed at increasing brand awareness, strengthening brand positioning, and generating a measurable impact on sales. As a true expert in digital trends and creator relationships, the incumbent acts as a strategic partner to internal teams and external collaborators to ensure excellence and consistency in influencer initiatives across various social platforms. Job Description: - Actively participate in the development and evolution of influencer marketing strategies based on business objectives, social platforms, and audience behaviors; - Plan, coordinate, and oversee end-to-end execution of influencer campaigns while respecting timelines, budgets, and brand standards; - Identify, develop, and maintain long-term relationships with content creators aligned with La Vie en Rose’s image and values; - Develop talent scouting and partnership growth strategies to ensure continuous expansion of the infl...