Director, Corporate Audience Marketing

Job description

Director, Corporate Audience Marketing About the role: We are seeking a strategic and results-driven Director of Enterprise Marketing for our Corporate Audience Segment. This role leads marketing initiatives for our enterprise capabilities and brand awareness. This role will be responsible for developing and executing go-to-market strategies that drive awareness, perception, and engagement among our Corporate R&D Audiences in all industry verticals. The ideal candidate has deep experience in B2B marketing, understands complex buying cycles, and excels at positioning capabilities alongside specific solutions to senior decision-makers. Key Responsibilities: Strategic Leadership: - Define and execute the marketing strategy for enterprise capabilities, including aligning with corporate objectives, central brand strategists, Global Communications, and in line with revenue goals; - Partner with Product, Sales, and Customer Success teams, and across multiple marketing teams, to ensure cohesive messaging and positioning; - Align marketing strategies to company brand strategy and drive change in positioning from brand to demand. Go-to-Market Execution: - Develop integrated campaigns targeti...