Associate/Associate Manager, Backlists & Trends - Audio

Job description

Macmillan Audio seeks an analytical, creative, and trend-focused Associate/Associate Marketing Manager, Backlist and Trends , to drive discoverability and sales for our extensive and rapidly growing audiobook catalog. This role will focus on creating holistic marketing strategies for specific genres and verticals, leveraging data analytics to identify untapped opportunities within our core catalog. This role will report to the Marketing Director. What you'll do: - Backlist Strategy & Execution : Lead marketing initiatives for backlist titles and themed groupings, including specialized verticals and media tie-ins. - Trend Analysis : Proactively monitor publishing shifts, social media trends, and cultural moments to mine the frontlist and backlist for titles that can be resurfaced to the market. - Data-Driven Account Support : Work closely with the account team to identify backlist titles for price promotions and curate themed groupings. - Lifecycle Analytics : Analyze the results of backlist promotions and use those insights to inform future strategy and "always-on" marketing opportunities. - Cross-Functional Collaboration : Partner with broader Macmillan teams and internal stakehol...