JobMesh

Performance Marketing Strategist

NielsenIQ · Lisbon, PT

Company Description R26_0004076 At NIQ Consumer Panel Services, we’re committed to delivering the Full View of shopper behaviour to our clients. As businesse...

Job description

Company Description R26_0004076: At NIQ Consumer Panel Services, we’re committed to delivering the Full View of shopper behaviour to our clients. As businesses increasingly seek deeper insights to stay ahead, our Homescan panel data—capturing real shopper behaviour—has never been more valuable. Job Description: Our Marketing team drives the growth of one B2C application (productivity/consumer services) with more than 0.5M paid leads per year across ~20 countries and 12 languages. With an annual marketing budget of several million Euros, we're seeking a Creative Strategist to ensure the performance of our acquisition campaigns. You'll report directly to the Global Marketing & Recruitment Lead. Your main mission will be to boost creative innovation, transforming market insights into impactful campaigns that fuel growth. A crucial part of this role involves proactively integrating Artificial Intelligence tools and agents to accelerate testing, maximize ROI, and maintain our competitive edge. You'll collaborate closely with media buyers, the Social Media Manager, country leaders and external content producers and agencies. Key Missions: - Strategy & Insights: Analyze global creative be...