Senior Marketing Manager

Job description

Coloplast builds everyday use innovative solutions for people with spinal cord injury/impairment and spina bifida, dealing with continence and incontinence problems. We are looking for a Senior Marketing Manager that will lead short & long-term strategic marketing responsibilities for Peristeen® Plus, one of our key brand and product lines in our Bowel Care business unit within our Chronic Care Division. You will report directly to the Director of Marketing, Bowel Care, focusing on the US business in partnership with our Global Marketing colleagues, US-focused field sales team, and cross-functional partners supporting the US business. Major Areas of Accountability: - Drive the implementation of our 5-year, Impact 4 strategy for Bowel Care, with a focus on growth opportunities for Peristeen® Plus - our main product in our Bowel Care (BC) business, developing annual marketing and activity plans based on business objectives - Create and implement marketing programs targeted to healthcare professionals that lead to product adoption and business growth, partnering with Sales - Develop healthcare professional and patient training and education strategies, working closely with cross funct...