Director- Donor Marketing

Job description

Responsibilities The Director, Donor Marketing is a pivotal leadership role within New York Blood Center Enterprises (NYBCe), overseeing a team of seasoned marketing professionals tasked with driving donor engagement and donor acquisition across various Blood Operations divisions. Working closely with divisional Donor Recruitment and Collections teams to ensure alignment with overarching marketing strategies. The Director, Donor Marketing operationalizes Enterprise Donor Engagement strategies at the local level, guiding and empowering divisional marketing managers to execute targeted initiatives that meet product and service objectives across all divisions. Reporting directly to the Executive Director, Strategy and Planning, Donor Engagement, this role carries significant responsibility in steering local marketing efforts in line with enterprise goals. Candidates must be able to report into one of the following NYBCe locations: Rye, New York; Providence, RI and Newark, DE. - Drive marketing strategies and initiatives that directly support the achievement of procedural and product-type collection targets required to meet the needs of approximately 400 hospital partners. - Ensure tha...