Director Commercial Enablement

Job description

Role Overview The Director of Commercial Enablement leads the strategy, implementation, and optimization of the commercial technology ecosystem, with Salesforce (SFDC) as the core platform. This role owns the CRM roadmap, drives system adoption and usability, and ensures that processes, workflows, content, and training support an effective end‑to‑end go‑to‑market (GTM) motion. The director partners across Sales Leadership, Commercial Operations, Marketing, Product, and Technology to align strategy and execution. Key Responsibilities: CRM Strategy & Ownership: - Serve as the commercial business owner of Salesforce and lead CRM relaunch and enhancements. - Translate sales and leadership needs into clear functional and technical requirements. - Improve usability, data integrity, workflow automation, reporting, and adoption. - Monitor system usage, identify gaps, and manage the enhancement backlog and sprint planning. Enablement & Workflow Optimization: - Develop and execute enablement strategies aligned to GTM priorities and business objectives. - Map current‑state vs. future‑state workflows to streamline processes and eliminate friction. - Design scalable sales workflows that improve...