Senior Manager, Targeted Marketing - Canadian Banking [12 Month Contract]

Job description

Requisition ID: 255799 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. Purpose: Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition, engagement and retention targeted marketing programs. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives targeted marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives. Is this role right for you? In this role, you will be involved in: Marketing Planning: - With Director, sets and refines annual and quarterly targeted marketing plans for everyday banking portfolio. - Demonstrates a comprehensive ability to manage targeted marketing programs to acquire, engage, and retain clients, and possesses the capability to develop integrated marketing strategies that encompass email marketing, targeted advertising, sales promotions, direct mail, and branch marketing. - Applies deep product expertise and results-driven targeted marketing strategies to meet or exceed performance targets for supported business lines. - Fosters a client-...