Marketing Manager (Korean Bilingual)

Job description

Company Description Full-Time (On Site): Salary: $90,000 – $110,000 DOE: Korean Bilingual required: We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels. This role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance. Job Description: 1. Brand Strategy & Growth Planning Develop annual brand marketing strategy and growth roadmap Lead go-to-market planning for new product launches Define positioning, messaging, and competitive differentiation Manage brand P&L input related to marketing investment 2. Campaign & Content Execution Lead 360° integrated marketing campaigns (digital, social, influencer, retail media) Manage creative agencies and external partners Oversee paid media performance and ROI optimization Track KPIs including sell-through lift, traffic, and brand awareness metrics 3. Retail & Channel Marketing Partner with national...