Sr. GTM Strategist - Enterprise ABX
Liquid Web · Atlanta, Georgia, US
Overview: Reporting directly to the Director of Growth Marketing, the Senior GTM Strategist is responsible for operationalizing the overarching growth strate...
Job description
Overview: Reporting directly to the Director of Growth Marketing, the Senior GTM Strategist is responsible for operationalizing the overarching growth strategy across our enterprise tech stack. While the Director sets the high-level strategic direction and business objectives, the Strategist designs the specific frameworks, segment logic, and cross-functional playbooks required to execute that vision. You will act as the "connective tissue" between the Director’s strategy and the execution teams (Lifecycle, Content, and Ops). Your mission is to ensure that our investment in 6sense, ZoomInfo, Nooks, PathFactory, Salesforce, and HubSpot functions as a unified engine to generate and accelerate B2B pipeline. This job is for you if: Why join our mission: High-Stakes Complexity across Business Units: You won't just be solving for one product. You will architect distinct GTM strategies for our Enterprise B2B Ideal Client Profiles . Each has a unique buyer journey, different competitive landscapes, and specific intent signals. Direct Line to Leadership: Your work is the engine behind our revenue growth. The frameworks you design will be presented at the executive level. You will have a fro...