Cross-Tier Analyst - Measurement & Analytics

Job description

The Cross-Tier Analyst supports the Digital Analytics manager in cross-tier measurement and analytics across Stellantis' US Brand Tier 1 and Dealer Digital programs. This includes dealership websites, digital advertising, shopping tools, lead generation, and follow-up. The role ensures support and coordination to aid seamless integration of data across tiers. Key Responsibilities include but not limited to: - Cross-Tier Support & Coordination: Assist with the coordination of measurement strategies across Tier 1 and Tier 3 digital platforms, helping to ensure data integration and alignment under senior guidance. - Agency & Team Collaboration: Support the analytics team in managing relationships with external agencies, contributing to digital measurement efforts as directed by team members - Data Tagging & Implementation Assistance: Help with analytics tagging and quality assurance tasks to aid accurate data collection and integration, reporting any inconsistencies to senior team members - Analytics & Insight Support: Assist in gathering and analyzing user behavior, funnel performance, and campaign data to support the development of actionable insights - Anomaly Monitoring & Data Qua...