Specialist, Social Media Strategy

Job description

About WHOOP At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change. As WHOOP continues to scale globally, building a distinctive, culturally relevant social presence is critical to driving engagement, retention, and long-term growth. About the Role: WHOOP is hiring a Social Media Strategy Specialist to support the development and execution of organic social strategy across platforms. This role is ideal for an emerging strategist who is excited to own assigned content workstreams, shape platform-native creative, and contribute to broader channel planning alongside senior team members. Responsibilities: Content Strategy and Execution: - Contribute to organic social strategy across priority and supporting social platforms. - Own assigned content workstreams, helping bring campaigns, evergreen programming, and scalable content franchises to life. - Translate brand priorities and audience insights into actionable content plans and briefs. Creative Briefing & Development: - Develop crea...