Adults Go To Market Manager

Job description

Job Description Drive Impactful Campaigns: Connect and Grow the LEGO Group's Adult Audience! The LEGO® Group mission is to inspire and develop the builders of tomorrow — and that journey includes prioritizing play, at all ages. As the Adults Audience Go to Market (GTM) Manager , you will play an important role in delivering impactful marketing campaigns that connect to the new and growing Adults audience while boosting integration with the Membership & Personalisation team. Please note: This role is based in our Copenhagen HUB and we offer a hybrid working week arrangement called Best of Both , requiring 3 days in the office location and 2 days from home. No relocation assistance is offered for this position. Core Responsibilities: Adults Campaign Implementation - Collaborate with GTM leaders to develop impactful, insight-driven global campaigns. - Design OESP marketing plans for LEGO® Adults products, ensuring brand consistency. - Partner with PMD and BUs to align strategies with franchise priorities and audience needs. Shopper & Retail Activation: - Implement shopper marketing plans, delivering consistent toolkits and assets. - Align brand messaging with retail activation, integr...