Principal Associate, Content Manager

Job description

Principal Associate, Content Manager Capital One Auto is seeking a high-impact, hands-on Principal Associate, Content Manager to lead the strategy, creation, and optimization of multi-media content for our Dealer audience. In this role, you will be the primary architect of our B2B automotive content strategy. You are someone who can pivot seamlessly between developing high-value content and managing external agency partners. You will play a critical role in driving brand awareness and engagement across the dealer journey through always-on, multi-media content creation. You will be tasked with building an integrated, omnichannel strategy that helps dealerships navigate the evolving automotive landscape. Key Responsibilities: Lead the strategy, creation, and execution of multi-media content, ensuring a consistent and on-brand voice that speaks to automotive professionals. Act as the primary point of contact for contributing content agencies. Provide creative briefs and qualitative feedback, and ensure all outsourced work meets Capital One’s standards. Write, edit, and produce high-quality content across various communication channels, such as blogs, how-to guides, articles, e-books,...