Digital Marketing Specialist -GoFi

Job description

What’s Under the Hood GoFi is an AI-centric, licensed auto finance company built for a digital-first world. Built upon an entirely cloud-based infrastructure, GoFi provides a highly scalable next-gen lending platform that enables the best brands to deliver the best customer experience. GoFi powers solutions ranging from traditional turn-down finance arrangements to fully integrated co-branded finance and digital retail partnerships. GoFi is based in Dallas, TX. That’s Nice, But What’s the Job? In short, the Digital Marketing Specialist (GoFi) is responsible for shaping and optimizing the end-to-end dealer experience across email, web, and digital channels. This role blends UX thinking, customer journey design, and data-driven marketing to create intuitive, engaging, and high-performing communications that strengthen GoFi’s brand and drive measurable results. You’ll work cross-functionally to ensure every touchpoint feels cohesive, customer-first, and purpose-built to convert. In long, as the Digital Marketing Specialist (GoFi), you will be responsible for: Designing and optimizing end-to-end customer journeys across email, landing pages, and other digital touchpoints Applying UX be...