JobMesh

Director, Digital Marketing Technology- Hybrid- Journeys

Genesco · Nashville, Tennessee, US

Job Summary The Director of Digital Marketing Technology will lead and support key digital marketing technology platforms that power Journeys’ customer engag...

Job description

Job Summary The Director of Digital Marketing Technology will lead and support key digital marketing technology platforms that power Journeys’ customer engagement efforts. This role will focus on managing systems such as, but not limited to, Salesforce Marketing Cloud and Marigold’s loyalty platform. In addition, this person will help oversee a variety of tech-related initiatives for the Ecommerce team, ensuring projects are delivered on time and meet business needs. Responsibilities: Digital Customer Experience Leadership - Oversee the daily operations, optimization, and integration of digital marketing technology platforms including Salesforce Marketing Cloud and Marigold Loyalty. - Act as the primary technology lead and project manager on digital initiatives, managing requirements gathering, timelines, vendor coordination, and stakeholder communication. - Manage new technology implementations for the Digital Commerce department that are not being managed corporately. - Partner with cross-functional teams to support campaign execution, data flow, and platform performance. - Collaborate with CRM, GCO analytics, website operations, digital advertising, digital CX and IT teams to en...