Brand Development Lead

Job description

It’s an exciting time to join us! We’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life. About the Role: As Brand Development Lead, you are where the magic starts. You are the thinker, the person who defines what our brand stands for, how it should grow, and which partnerships and platforms will help it get there. Reporting directly to the Head of Brand & Sponsorship and working as a peer to the Brand Marketing Lead, you will own the strategic foundations that everything else is built on. Brand positioning, architecture, frameworks, research outcomes - these are your domain. You set the standard and the direction; others bring it to life. What you will be doing: - Own and evolve global brand strategy in partnership with the Head of Brand & Sponsorship, ensuring it is applied consistently and effectively across all markets. - Lead strategic brand initiatives including product branding, naming, tone of voice, and creative frameworks. - Support local marke...