Email Marketing Manager (m/f/d) in Austin, TX or remote

Job description

Mission Own and scale our global Email Marketing strategy across the full customer lifecycle. This role will drive demand generation, nurture programs, product engagement, and customer expansion through data-driven segmentation, automation, and performance optimization. Role Overview: As Email Marketing Manager you will collaborate closely with Growth Marketing, Marketing Operations, Data, Product Marketing, and Regional teams to ensure email programs are strategically aligned, technically sound, and performance-focused. You will be held accountable to Email (as a channel) success metrics aligned to pipeline and revenue contribution (not just opens and clicks). The ideal candidate combines strong executional rigor with strategic thinking- someone who understands how email supports pipeline, revenue, and customer retention in a B2B buying journey. Responsibilities: Develop and execute a global, full-funnel email marketing strategy segmented by lead stage, funnel stages and laddering up to PLG, GTM, and ABM initiatives. Own audience segmentation strategy using behavioral, firmographic, product usage, and intent data. Identify opportunities to improve lifecycle progression through seg...