Senior Channel Marketing Specialist

Job description

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. Major Responsibilities: Marketing Strategy & Execution: - Partner with the Channel Team to develop communication strategies and aligned marketing messaging to support channel goals. - Collaborate with sales teams to create and execute marketing plans, promotional materials, and co-branded content that drive engagement and business growth. - Develop compelling print and digital assets—including emails, presentations, brochures, and webinars—tailored to target audiences and aligned with brand standards. - Act as a marketing resource for channel partners by guiding co-op spend planning and promoting the use of approved Generac assets. Project & Program Management: - Support key business processes such as onboarding, strategic planning, budgeting, and product commercialization through effective project coordination. - Oversee execution of marketing...