Director of Brand Marketing

Job description

BASIS Ed is seeking a Director of Brand Marketing with our Design & Marketing team! Location & Schedule: This position is based in Scottsdale, AZ and requires regular in-office attendance. The current schedule is hybrid (in-office Monday, Wednesday, and Friday; remote Tuesday and Thursday) , though the role may transition to fully in-office in the future. The Director of Brand Marketing will lead the strategic development, stewardship, and execution of the BASIS Charter Schools brand to drive awareness, trust, and long-term brand equity across all markets. This role ensures a consistent yet locally resonant brand presence that supports enrollment growth, community engagement, philanthropic initiatives, and national reputation. This leader will translate BASIS Charter Schools’ academic excellence, STEM & Arts leadership, and tuition-free public charter model into compelling brand narratives that resonate with families, educators, alumni, and community partners. Key Responsibilities: Brand Strategy & Stewardship: - Define and maintain the overarching brand identity, voice, and guidelines to ensure consistent messaging across all platforms. - Define and evolve the BASIS brand architec...