Director, Digital Commerce

Job description

Overview At Brooklinen, we believe in creating a home that feels like you—and that same philosophy extends to how customers experience us online. We’re seeking a Director of Digital Commerce to lead our digital commerce business. This is a high-impact, player-coach role for a true digital merchant—someone who brings a strong commercial lens while ensuring our digital experience remains cohesive, thoughtful, and aligned with the Brooklinen brand. You’ll own the performance of our digital storefronts, responsible for driving revenue while maintaining a strong customer experience. Reporting to our VP, eCommerce & Marketplaces, you’ll partner closely with Planning, Growth/Retention, and Digital Product to ensure our site is both commercially effective and brand-aligned. You’ll also lead a team of four across site content and merchandising, elevating both execution and commercial ownership. What You’ll Do: Commercial Merchandising & Site Performance: - Evaluate the end-to-end customer journey to identify friction points and improve the path to purchase - Define strategies to increase AOV and UPT through cross-sell, upsell, and personalization - Oversee onsite experiences across promotio...