Senior Marketing Manager - Integrated Marketing

Job description

Location New York, New York Shift: Day (United States of America) Description: Experience a Mission-Driven Career NewYork-Presbyterian is one of the nation’s most comprehensive academic health care delivery systems, dedicated to providing the highest quality, most compassionate care to patients in the New York metropolitan area and throughout the globe. In collaboration with two renowned medical schools, Weill Cornell Medicine and Columbia University College of Physicians & Surgeons, NewYork-Presbyterian is consistently recognized as a leader in medical education, ground-breaking research, and innovative, patient-centered clinical care. Senior Marketing Manager - Integrated Marketing The Senior Marketing Manager will report to the VP, MarComm Strategic Planning, Insights, and Customer Engagement, and serve as NewYork-Presbyterian's in house expert on paid and organic media strategy while ensuring strong alignment between media investments, enterprise priorities, and broader growth objectives. The Senior Manager will lead integrated media planning across paid channels and coordinate the effective use of owned and earned channels to ensure campaigns are insight driven, consistent acr...