Manager, Product Marketing

Job description

Company Description The Product Marketing Manager will be responsible for developing innovative consumer activation and occasion-based marketing strategies, creating distinctive programs that drive engagement, relevance, and product usage. This person will play a key role in bringing our brand to life as we continue to grow and expand within occasions and activations. The manager will support business growth by helping define and execute in-store activation strategies and programs, including both national initiatives and channel-specific efforts. The ideal candidate is creative, diligent, and well organized, with a strong focus on increasing product consumption. Job Description: OCCASION-BASED MARKETING: Use insights to guide procurement, develop strategy, and create highly engaging marketing plans that drive brand growth. Lead the execution of best-in-class national occasions programs that deliver on key performance indicators (KPIs). Oversee the development and implementation of distinct, integrated, cross-functional marketing campaigns across multiple elements of the Red Bull marketing mix. Ensure strategic consistency across all campaign components by creating tools and resourc...