Growth & CRO Strategist

Job description

About the Role We're hiring a Growth & CRO Strategist to be the right hand to the VP of Digital. You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for buckmason.com. This is a high-leverage role for an operator who can move fast across performance marketing, merchandising, UX, and engineering — translating strategy into daily action and measurable growth. You'll have meaningful ownership from day one and a direct line to senior leadership. What You'll Do: Performance Marketing: Conversion Rate Optimization & Digital Product - Manage day-to-day execution and optimization of paid media across Meta, Google (Search, Shopping, PMax), YouTube, and Affiliate. - Own pacing, budget allocation, and efficiency targets (ROAS, CAC, blended MER) across channels. - Partner with creative teams to brief, test, and scale new ad creative on a fast cadence. - Manage agency partners and in-house team; hold them accountable to weekly KPIs and monthly business reviews. - Build and maintain reporting that ties spend to revenue, new customer acquisition, and contribution margin. - Ru...