Senior Manager, Credit Cards Lifecycle & Engagement (Toronto, ON)

Job description

Requisition ID: 252599 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. As the Senior Manager, Credit Cards Lifecycle & Engagement you will be a people leader, supporting product centric acquisition initiatives including – card and offer mix strategies, pre-approved strategies and execution, cross line of business initiatives to deepen customer relationships, profitability analysis, and pre-approved acquisition related process optimization and transformations. As part of the broader Credit Cards & Unsecured Lending team, this Senior Manager will play an integral role in delivering new accounts and driving P&L revenue growth. The incumbent will report directly to the Director, Credit Card Client Lifecycle Management. Is this role right for you? In this role you, will: Lead pre‑approved credit card and unsecured lending acquisition strategies, partnering with Risk, Marketing, and Analytics to design, launch, and optimize targeted campaigns across owned and paid channels. Own end‑to‑end performance of pre‑approved campaigns, from eligibility and offer design through conversion, activation, and downstream profitability. Optimize off...