Regional Marketing & Communications Controller

Job description

Job Description LOCATION: London: FUNCTION: Controlling: TEAM: EU Regional: MANAGER: Regional Brand Controller: KPIs: Traffic, Marketing & Communication Metrics (Impression/ Reach, EMV, ROAS), Budgeting & Planning Accuracy ABOUT THE ROLE: Responsible for developing and driving strategies to advertising investments, connecting all marketing & communications activities are efficiently linked to tangible business results. Act as a key partner to Controlling, Marketing and Communications teams. RESPONSIBILITIES: Advertise Planning & Budgeting: Drive budget and forecasting process, ensuring all omni-channel advertising investments are strategically allocated across the marketing funnel to generate traffic to physical stores and online channels. KPI Setting: Set, track, and analyze financial and advertising related KPIs for campaigns and collaborations, drawing conclusions from trends to support future planning and provide feedback for improvements. Cross-Functional Partnership: Collaborate with Regional and Global teams to optimize investments. Key marketing & communications strategist for the region, collaborating closely with the Regional Head of Marketing and Communications. Processe...