Director, Go-To-Market Marketing

Job description

The Director of Go-To-Market (GTM) Marketing is responsible for leading the marketing go-to-market strategy and execution for new product launches, seasonal collections, and key business initiatives. This role ensures that Arhaus’ product priorities and business goals are clearly translated into compelling marketing that connects with customers. This leader will oversee go-to-market, product marketing, and retail marketing, ensuring a consistent and impactful customer experience across retail stores, digital channels, and B2B initiatives. The Director will work closely with teams across the organization—including Growth Marketing, PR, eCommerce, Creative, Merchandising, Store Operations, Visual Merchandising, and EPMO —to bring launches and campaigns to life and drive traffic, sales, and customer engagement. This role requires both strategic leadership and hands-on execution, connecting brand vision, business priorities, and customer insights into marketing programs that perform across retail, digital, and B2B channels. Key Responsibilities: - Go-To-Market Strategy & Launch Planning - Lead the marketing strategy, planning, and execution for product launches, seasonal collections, l...