CRM & Lifecycle Marketing Strategist

Job description

Veikkaus is a gaming company for every Finn, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is a core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game — and working life. CRM & Lifecycle Marketing Strategist We’re looking for a strategist for our Lottery & Landbased Games team, combining strong customer focus, results-driven mindset, and a responsible approach to gaming. In this role, you will design and orchestrate player communications across CRM channels: ensuring every message is timely, relevant, and insight-driven, based on player behaviour and lifecycle thinking. You turn business and lifecycle objectives into clear, data-driven CRM content strategies that guide players through every stage — from first visit to activation, engagement, loyalty, and re-activation. You work at the intersection of data, player psychology, and creative content, constantly asking how comm...