Vice President, Marketing Strategy Lead, Becoming a Customer Agentic Shopping

Job description

The Consumer Bank Becoming a Customer Digital Shopping team is at the forefront of transforming how customers discover and open deposit accounts. We are seeking a Vice President to lead Agentic Shopping and drive our SEO, AEO (Answer Engine Optimization), and GEO (Geographic Optimization) strategies. As a Vice President on the Digital Shopping team within Becoming a Customer, you will be at the forefront of efforts to launch a cutting-edge sales enablement platform designed to empower Private Client Bankers with personalized, data-driven marketing materials and streamlined client engagement tools. You will lead the strategy and initial build of this platform, driving adoption, optimization, and continuous innovation on an ongoing basis. Job Responsibilities: - Develop and lead the vision for Agentic Shopping, leveraging emerging technologies and AI-driven experiences to enhance customer engagement and conversion. - Define and execute comprehensive strategies for SEO, AEO, and GEO to maximize organic growth, visibility, and relevance across digital channels. - Identify and prioritize opportunities to optimize omni-channel shopping experiences, ensuring our products and services are...