Demand Generation Specialist

Job description

Company Description The Demand Generation Specialist will play a critical role in fueling pipeline growth for Campfire Interactive by executing and optimizing field and digital acquisition campaigns across paid, owned, and earned channels. This junior‑level marketer will focus on tactical execution in platforms such as LinkedIn Campaign Manager, Google Ads, Apollo, HubSpot, and 6sense (or similar intent tools). The role includes building and optimizing email programs, managing A/B tests designed to improve meeting creation and conversion rates, and supporting ongoing content creation for email, blogs, and digital campaigns. This position is ideal for someone eager to grow into a demand generation leader by mastering the fundamentals of digital acquisition, testing, reporting, and full‑funnel campaign management. Job Description: Key Responsibilities: Campaign Management & Execution: - Plan, build, and execute demand generation campaigns across ABM, LinkedIn, Google Search, retargeting, and email channels. - Develop campaign briefs, timelines, and creative requirements in collaboration with content and design teams. - Manage day-to-day optimization to maximize CTR, conversion rates,...