Marketing & Promotions Manager

Job description

Job Summary The Marketing & Promotions Manager supports the daily operations of WGCU’s marketing, communications, and audience development efforts supporting university initiatives. With a focus on growing audience engagement across on-air, digital, on-demand, and in-person platforms, the lead collaborates across departments to develop integrated campaigns aligned with both editorial and business objectives, ensuring consistent branding and messaging. WGCU is Southwest Florida’s source for PBS and NPR. A member-supported service of Florida Gulf Coast University, WGCU provides educational programming that inspires, informs and engages our community. Serving all or part of 12 counties in south and Southwest Florida, with five distinct digital TV channels, two FM radio channels, two HD radio channels, and multiple websites, WGCU delivers national and international programming, and develops, produces and delivers relevant, informative and educational local programs to the region. Job Description: Typical duties may include but are not limited to: - Establishes development of goals and objectives that support WGCU’s strategic mission and audience growth strategy. This includes supportin...