CDI Marketing Sr Director

Job description

CDI Marketing Sr Director As Marketing Sr Director for Care Delivery International, you take full ownership of the overarching marketing plan and strategies for Care Delivery International, and you lead the governance and continuous improvement of CDI level marketing processes ensuring alignment with business and Corporate objectives. Reports to CDI VP of Strategic, Marketing and Digital. Lead a group of professionals, future managers. Act in a matrix environment with several interdependencies and partnership, hence leverage on indirect reporting line. Main responsibilities: - Develop and implement a result-driven strategic marketing plan for Care Delivery International with clear objectives across different segments making a long term impact - Perform market, target audience, and competitor analysis to define success factors, set the right targets, and develop winning strategies together with the business; as needed, engage with external agencies and consultants - Develop CDIs positioning and value propositions tailored to the target audience and consistent across markets; support countries and the CDI health economics and market access team with value demonstration materials - De...