Marketing Director - Government Solutions

Job description

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you. As a Marketing Director - Government Solutions at Equifax, you will be responsible for driving the growth of our government solutions portfolio sold directly to the federal, state and local government agencies. You will develop and execute sophisticated marketing strategies that address the unique challenges of selling data solutions to diverse personas within the government enterprise-level decision-making process and the influencer eco-system. This role requires a blend of high-level brand positioning, technical product marketing, and strategic and tactical B2G growth execution. What You'll Do: - Strategic Positioning & Messaging : Develop and execute customer-focused messaging that resonates with government buying centers and eco-systems. You will apply a "new perspective" to existing solutions to solve complex market positioning problems and develop value messaging around the impact and value of our solutions, defining a clear reason to act. - Segment Expertise: Lever...