Marketing Analyst

Job description

Purpose The Marketing Analyst works with the Manager, Digital Marketing & Media to support data informed decision making across Armstrong Collective’s marketing organization by providing analysis, reporting, and performance insights across marketing channels and digital touchpoints. As online research, digital engagement, and direct to consumer sales continue to be critical drivers of growth, this role focuses on evaluating marketing effectiveness, customer behaviour, and campaign performance. The Marketing Analyst translates marketing and digital performance data into practical insights that inform planning, optimization, and investment decisions. The role works closely with marketing teams across media, digital experience, brand, content, customer experience, and partnership marketing to ensure marketing activities are measurable and aligned to marketing and business objectives. Key Areas of Accountability: Marketing Channel & Campaign Analysis: - Analyze performance across paid, owned, and on-site digital channels to identify trends, opportunities, and areas for optimization. - Partner with media, brand, and content teams to connect campaign objectives to performance reporting a...