Senior Paid Social & Influencer Manager
Headspace · US
About the Senior Paid Social & Influencer Manager at Headspace: As the Senior Paid Social & Influencer Manager at Headspace, you'll develop and execute high-...
Job description
About the Senior Paid Social & Influencer Manager at Headspace: As the Senior Paid Social & Influencer Manager at Headspace, you'll develop and execute high-performing, best-in-class paid social and influencer programs that fully align to our overall go-to-market strategy and our mission to help make the world a healthier, happier place. Reporting to the Sr. Manager, Performance Marketing & Activation, our ideal candidate has experience across paid social and influencer marketing, either at an agency or on the brand side. You will make a significant impact on our DTC growth by leading strategy and execution across both channels, driving creative excellence, and building a rigorous test-and-learn culture rooted in incrementality. This person will be a vital all-around contributor to the continued success of the Headspace marketing team. What you will do: Paid Social - Manage all aspects of paid social campaigns across web and app including ideation, setup, execution, reporting, and optimization across Meta and TikTok with the support of the Paid Social Associate. - Proactively implement a rigorous test-and-learn strategy — including incrementality testing (e.g., geo holdouts, conver...