Director, Customer Marketing, East Region

Job description

Job Description Summary: The Director, Customer Marketing will be a strategic thought leader for key strategic food service customers in the East Region and will develop and lead marketing strategies and solutions to drive value, increase beverage incidence and profitability with these partners. This position will play a critical role in the joint business planning process, development of growth strategies, innovation, and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support customer programming throughout the year. We are looking for a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills. Function Related Activities/Key Responsibilities: MARKETING STRATEGY AND EXECUTION: - Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives. - Construct & deliver annual marketing calendars that shape and contribute to the customer’s long-term planning pro...