Manager, Media Strategy

Job description

Short Description The Manager, Media Strategy is the strategic engine behind the growth of the Allegro Advertising ecosystem. Leading a specialized team of Strategists, this role departs from traditional, individual client pitching to focus on scalable market building. You will be responsible for defining category-level insights, co-creating product Go-To-Market (GTM) strategies, and shifting the market narrative towards retail media and advanced measurement. By bridging the gap between Product, Sales, and Communication, your team will equip the entire organization with the strategic blueprints needed to capture top-tier brand budgets. Your main responsibilities: -Lead, mentor, and manage a team of Media Strategists. Translate high-level business goals into actionable market-enablement projects, provide regular feedback, and build a high-performing culture focused on macro-strategy. -Shift the strategic focus from individual brands to scalable solutions. Oversee the creation of category-wide insights, strategic blueprints, and data-driven narratives that empower the Sales team to unlock C-level budgets (e.g., CMOs). -Act as the strategic liaison between Product and Sales. Co-develo...