Director, Brand Marketing

Job description

The Director, Brand Marketing leads the execution of the integrated Brand marketing strategy to achieve the sales and profit goals in a manner that continually enhances the Brand and its market share. This position collaborates cross-functionally and with external partners to implement and monitor the effectiveness of media, social, national promotions, campaigns & events, communications and LSM initiatives to optimize the franchisee and customer experience and to drive profitability. This position has accountability for the marketing strategic plan, brand positioning & creative, budget, media & promotion performance optimization, by providing the leadership, direction and support needed to achieve the teams' objectives. Qualifications: Education Bachelor's Degree • Bachelor's degree in marketing, public relations, communications, business, advertising, or other related field of study preferred Pref Master's Degree Pref Work Experience: •8+ years of experience in marketing, business administration, sales, or related field Pref •8+ years of experience developing and executing marketing plans and programs Pref •5+ years of leadership experience Pref •Retail, restaurant, food, or beve...