Portfolio & Marketing Intelligence Manager

Job description

Role Purpose The Portfolio & Marketing Intelligence Manager drives the analytical and governance backbone of portfolio and marketing decision-making. The role owns portfolio performance monitoring, marketing investment tracking, and cross-functional planning integration—ensuring that brand and resource decisions are supported by disciplined routines, clear scorecards, and actionable recommendations. Key Responsibilities: 1) Market, Channel & Competitive Intelligence 2) Portfolio Governance & Performance Management 3) Marketing Investment (A&P, Media, Campaigns) 4) Cross-Functional Planning & Integration 5) Ways of Working, Tooling & Capability - Consolidate market performance signals and competitive moves (Nielsen, brand equity, search, incidence tracking data). - Monitor channel and region dynamics (e-commerce vs. traditional, key account developments, assortment and availability signals) in partnership with Sales/RGM. - Provide concise intelligence updates that inform portfolio actions and marketing resource allocation. - Run portfolio governance reviews (monthly/quarterly), including agenda setting, materials, action logs, and decision follow-up. - Maintain portfolio performance...