Manager - Social Media (OFFLINE Brand)

Job description

Manager - Social Media (Offline) About the Role: We are seeking a creative and strategically-minded Social Media Manager to lead our social media presence across all platforms. This role is ideal for a content-savvy storyteller who thrives at the intersection of brand strategy, visual communication, and audience engagement. You will be responsible for developing and executing end-to-end social media strategies that align with our brand voice, drive engagement, and build meaningful community connections. Key Responsibilities: Content Strategy & Planning: - Develop and maintain a comprehensive social media strategy aligned with brand goals, product launches, and seasonal campaigns. - Own and manage the editorial calendar across platforms (Instagram, TikTok, Pinterest, YouTube, etc.). - Conduct competitive analysis of content to identify trends, gaps, and opportunities. - Collaborate with cross functional marketing teams to ensure messaging consistency. Creative Execution: - Conceptualize, brief, and manage the production of original social content including graphics, videos, carousels, stories, and Reels. - Work with in-house creatives (designers, videographers, copywriters) to produ...