Sr. Manager, Marketing Strategy

Job description

Job Description Summary of the Role: The Corporates Marketing Strategy, Senior Manager, is responsible for crafting and driving the US legal corporates demand generation strategy, owning full-funnel performance and budget, and identifying repeatable sources of growth across small, mid, and large US corporate legal customers. This role translates go-to-market priorities into integrated, multi-channel plans that create pipeline, improve funnel conversion and velocity, and drive marketing-attributed revenue. About the Demand Team: The Thomson Reuter’s Demand Gen Team is dedicated to developing and implementing innovative and effective marketing campaigns across a range of industry-leading products. This Manager role assists with setting the strategic approach, planning and performance prioritization for Thomson Reuters demand generation within the Corporates segment for the United States, delivering on the unique customer needs of these significant markets to ultimately drive marketing attributed sales, revenue, and growth in this segment. We are seeking an experienced, digitally savvy, and data-driven leader for a Senior Manager, Corporates Marketing Strategy to drive robust and inte...