National Program Manager Marketing

Job description

Company Description: Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership. National Program Manager Marketing We are seeking a strategic, results-driven National Retail Marketing Manager to lead the development, execution, and measurement of national marketing campaigns that build brand awareness and generate qualified leads for our U.S. retail network. This role requires a collaborative leader who can partner across Marketing, Sales, Operations, and Product Management teams to build aligned, impactful marketing programs that support business growth. Key Responsibilities: Marketing Strategy & Campaign Development: - Lead the development and implementation of national retail marketing strategies, campaigns, and programs focused on lead generation and market growth. - Evaluate market and segment analysis to recommend targeting strategies that increase reach and lead conversion. - Collaborate with Regional Marketing...