Senior Marketing Concept Planner

Job description

Job Description Are you ready to shape unforgettable experiences and create lasting impressions with the power of LEGO bricks? Join our innovative Brick Based Marketing Studio (part of LEGO Model Production organization) as a Senior Marketing Concept Planner, where we translate Partners needs to impactful moments that deliver More WOWs , to More Families , in More Places , captivating opportunities that ignite imagination and inspire play for generations. As part of our global center of excellence, you'll collaborate with partners across the LEGO universe and beyond, crafting impactful LEGO Brick Moments that resonate from grand stages to local stores. Please note : the work location is in Billund, Denmark and no relocation assistance is offered for this role. Core Responsibilities: Portfolio Strategy: - Identify and define high-impact “WOW moments” from the portfolio by establishing the essence of each opportunity. - Synthesize LEGO strategy, brand, portfolio priorities, and cultural context to ensure every moment is relevant, focused, and impactful for the target audience. M oment Briefs: - Develop clear, strategic and impact data grounded Moment Briefs in collaboration with part...