Director, Marketing Measurement Insights & Analytics

Job description

Reporting to the Senior Director of Data Science & Analytics, you will own, build, and scale our enterprise media measurement and analytics capabilities. You will define and lead the end‑to‑end measurement roadmap, establish in‑house and hybrid measurement solutions, and translate complex data into actionable insights that drive business growth. You will serve as a strategic partner to Marketing, Commerce, Brand, Finance, and Data Science leaders, directly influencing media investment decisions, budget allocation, and return on investment optimization while operating as both a builder and a leader. A Taste of Your Responsibilities: - Own and define the enterprise media measurement roadmap, including prioritization, capability development, and long‑term vision - Lead the transition from vendor‑led measurement to scalable in‑house or hybrid capabilities, including Marketing Mix Modeling, incrementality testing, attribution, and experimentation frameworks - Define and help architect the end‑to‑end media data ecosystem in partnership with Data Science and Engineering to enable a single source of truth - Identify and prioritize requirements for advanced analytics, artificial intelligenc...