Sr. Specialist, Payer GTM

Job description

The Sr Specialist, Payer GTM is responsible for executing the payer go-to-market strategy and leading the end-to-end launch of payer contract products to drive practice enrollment. We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home across US time zones. Primary Duties: Strategy & Execution: Oversee and manage a portfolio of payer contract products from initial contract through go-to-market launch to drive practice enrollment, proactively anticipating potential challenges and implementing appropriate remedies. Oversee timelines, milestones, and deliverables from contract signature through in-market activation and ongoing growth measurement. Develop, launch, and manage strategies for the Payer segment, including targeted Account-Based Marketing (ABM) campaigns, personalized marketing initiatives focused on high-priority payer organizations Collaboration & Relationship Management: Proactively lead product growth focused collaboration with key stakeholders (i.e. Payer Strategy, Performance, Market P/L, Corp Marketing and Sales teams) ensuring product understanding and meeting growth goals Research and develop...