Product Manager, Marketing Technology
AutoNation · US
Position Summary: The Product Manager, Marketing Technology is responsible for owning the strategy, architecture, and roadmap for the marketing technology ec...
Job description
Position Summary: The Product Manager, Marketing Technology is responsible for owning the strategy, architecture, and roadmap for the marketing technology ecosystem that enables customer experience, lifecycle engagement, and personalization at scale. This role ensures the organization has the right platforms, integrations, and capabilities in place to deliver on the customer experience and product strategies defined by the Digital Transformation and Customer Journey teams. The Product Manager, Marketing Technology is responsible for owning the strategy, architecture, and roadmap for the marketing technology ecosystem that enables customer experience, lifecycle engagement, and personalization at scale. This role ensures the organization has the right platforms, integrations, and capabilities in place to deliver on the customer experience and product strategies defined by the Digital Transformation and Customer Journey teams. Reporting to the Director, Digital Transformation, this role partners closely with Product Strategists, Technology, Data, Marketing, and external partners to translate experience strategy into scalable, reliable, and well-governed MarTech capabilities. This is a...